Each recipient in a campaign is an email address with an optional name. The subject and text can contain fields for the recipient’s name, their company and your sender name: the name comes from the campaign line or the person’s CRM contact, the company from the contact’s account in the CRM. A recipient without a value gets the replacement text you enter, or no copy at all, and the campaign shows who was left out. Other columns, such as an amount, are not kept and cannot be inserted.
If every email needs more personal details, send them one by one, from Gmail or Outlook on the web with the extension or from the HawkOpen dashboard. Every plan includes campaigns, with up to 50 recipients per campaign on Free and 500 on Pro and Business.