Step by step: in the HawkOpen dashboard open Polls, write the question and the answer options and save. HawkOpen shows a vote link for each option. In Outlook, write the answers as text and link each one to its vote link, then send the email as usual.
When someone clicks an answer, a short page asks them to confirm the vote, which keeps security scanners from voting. Results are counted in your HawkOpen dashboard. Outlook’s own voting buttons are a different feature that works only between Outlook users.